Helping businesses protect their IP while incorporating environmental responsibility and sustainability in their brands is the future of IP law. We show businesses how to align their business goals, brand values and IP protection with environmental responsibility and sustainability so that meeting financial and environmental goals are possible.
Branding is influence and impact. A business brand is representative of its values, the impact of which extends well beyond the positioning and sale of products and services merely for profit. Simply put, your brand is who you are and what you do.
Businesses operate with an implicit social license from the public that the products and services they offer the consuming public are socially and environmentally safe. As a result, branding is so much more than patents, trademarks, copyrights and designs.
Unchecked business consumption is anathema to today's consumer and is not an option in tomorrow’s markets. Holistic branding and effective long-term IP strategies help businesses align their practices to respect planetary health realizing their customers, clients and business partners care about the environment.
It is a privilege to counsel businesses on how they can align with the United Nations' Sustainable Development Goals and the Ten Principles in the United Nations’ Global Compact to enhance and elevate their brand and increase the value of their IP portfolios.